There was a small country known for its beautiful nature, rich history and undiscovered tourism potential. Despite its many natural wonders and cultural treasures, the tourism sector was not experiencing sustainable development. Competition in the industry was not healthy, with small businesses struggling to survive rather than thrive. The name of that small country was Armenia.
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Seven specialists from the public and private sectors appeared in this difficult situation.They saw the serious problems of the sector, but also the huge opportunities of tourism.
After evenings of discussions, researching global trends and analyzing local tourism issues, the seven decided to take a bold step: to create a federation that will unify the industry, raise standards in the industry and bring order where there is a volatile market.
They named the organization the United Federation of Tourism.
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The organization has three missions:
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Solve industry problems. the aim is to bring tourism businesses together, from small local tour operators to large hotel chains, to raise issues and resolve them.
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Follow global trends. the world of tourism was changing rapidly with new trends in sustainable tourism, digital marketing and personalized experiences. IMF aims to create research teams that will study global trends with the aim of making their members competitive.
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Create healthy competition. The federation encourages quality, not just low prices. It aims to create awards and certifications to encourage companies to strive to create high quality services.
The Federation team is convinced that healthy competition will drive the entire sector forward, benefiting both businesses and consumers. The Federation team hopes that what began as a noble goal of the seven visionaries will become a movement that will transform the tourism industry. Tourism United the federation aims to create a new way of thinking in the Armenian tourism environment.